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Restaurant Industry News
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Sunday June 11th, 2006 |
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Sheraton Hotels Books TNT's the Closer for Exclusive Guest Preview
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Extensive Promotion Offers Sneak-Peek Opportunities for Guests Including Private Club Room Screenings and Free In-Room Previews - Kyra Sedgwick Returns in Second Season of THE CLOSER, Premiering Uninterrupted and Commercial Free Monday, June 12, at 9 p.m. (ET/PT) |
In a quest to offer guests the very best entertainment programming during their stay and introduce new viewers to TNT's hit drama series, Sheraton Hotels & Resorts and TNT have formed a unique relationship to bring guests an exclusive sneak preview of the second season premier episode of THE CLOSER, the highly rated, critically acclaimed crime drama, starring Golden Globe(R) and Screen Actors Guild Award(R) nominee Kyra Sedgwick (Something to Talk About, TNT's Door to Door). Guests staying at one of the 15 participating Sheraton Hotels between June 1 and June 12 will be treated to special private club room screening parties of the hit drama before the season premier debuts to millions of eager fans on TNT. In addition, more than 120 Sheraton Hotels will offer exclusive free in-room sneak previews of the season premier episode to hotel guests via Lodgenet. This exclusive entertainment offering is the latest of several new programs and signature services Sheraton has recently introduced that embraces the brand's new positioning around warm, comforting connections.
"Interrogation in Progress" door hangers, clever on-property signage and tune-in messaging on room key cards will stir up excitement and set the stage for the exclusive screening parties being held at all participating hotels, including the Sheraton New York Hotel & Towers, Sheraton Chicago, Sheraton New Orleans, Sheraton Gateway Hotel Los Angeles, Sheraton San Diego Hotel & Marina, Sheraton Seattle, Sheraton Atlanta, Sheraton Bal Harbour and Sheraton Atlantic City Convention Center.
"This unique promotion demonstrates the kind of out-of-the-box strategy we employ in seeking new ways to reach consumers with our message," said Tom Carr, senior vice president of marketing for TNT. "This arrangement with Sheraton will allow us to reach consumers through an entirely new platform in order to build word-of-mouth anticipation for the dramatic second season of THE CLOSER."
"We are thrilled to team up with TNT and provide our guests with the first look at the long awaited return of one of cable's most popular dramas before anyone else," said Chad Waetzig, senior vice president of marketing, Sheraton Hotels & Resorts. "Our goal is to offer our guests exclusive access to popular programming and keep them connected to only the finest in-room entertainment during their stay. More importantly, we want to provide a memorable experience that goes beyond the guestroom and makes our guests feel welcome the moment they walk through our doors."
TNT's blockbuster original series THE CLOSER - which ranked as cable's #1 new original series last year and earned star Kyra Sedgwick Golden Globe(R) and Screen Actors Guild Award(R) nominations - is back for a second 15-episode season beginning Monday, June 12, at 9 p.m. (ET/PT). The premiere episode will be presented uninterrupted and commercial-free, sponsored by Audi.
THE CLOSER follows the ever-challenging world of Deputy Chief Brenda Johnson (Sedgwick), a transplant from Atlanta who heads up the Priority Homicide Division of the Los Angeles Police Department. Her position on this elite detective squad, which handles high-profile cases of a sensitive nature, is a tenuous balancing act. She faces sometimes-antagonistic roadblocks, even from her own peers, but she and her team forge ahead solving difficult crimes, despite some who are still wary of her unconventional style.
The second season of THE CLOSER will feature the return of the entire SAG Award(TM)-nominated ensemble cast. In addition to Sedgwick, the cast includes Jon Tenney (You Can Count on Me, Get Real) as FBI Agent Fritz Howard, Brenda's love interest who also sometimes assists her on investigations; J.K. Simmons (Spider-Man, Law & Order, Oz) as Brenda's boss, Assistant Police Chief Will Pope, with whom she once had an affair; Corey Reynolds (The Terminal, Tony nominee for Hairspray) as Sgt. David Gabriel, Brenda's right-hand man; Robert Gossett (Arlington Road, The Net) as Commander Taylor, head of the robbery homicide division and a frequent thorn in Brenda's side; G.W. Bailey (M*A*S*H, St. Elsewhere, Police Academy) as quick-witted veteran Detective Lt. Provenza; Tony Denison (Melrose Place, The Amy Fisher Story) as disgruntled Detective Andy Flynn; Michael Paul Chan (Robbery Homicide Division, The Insider) as technology-minded Detective Mike Tao; Raymond Cruz (Collateral Damage, Training Day) as Detective Julio Sanchez; and Gina Ravera (The Temptations, Soul Food) as Detective Irene Daniels.
THE CLOSER launched June 13, 2005, with a delivery of 5,259,000 households, making the premiere ad supported cable's #1 original scripted series telecast ever. The series went on to finish its first season as cable's #1 new original series of the year among targeted adult demos, viewers and households.
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| Last: |
59.85 |
| Time: |
6/9/2006 4:01pm |
| Change: |
+0.35 |
| Opened: |
60.00 |
| Day: |
60.52 - 59.81 |
| Volume: |
1018100 |
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