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Restaurant Industry News
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Sunday June 11th, 2006 |
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Yum! Brands Shifts into High Gear with Indy 500 Car of Marco Andretti on Heels of Presenting Sponsorship of 132nd Kentucky Derby
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Just weeks after its historic presenting sponsorship of the 132nd Kentucky Derby, the company is now backing the Indy 500 car driven by third-generation IndyCar driver Marco Andretti.
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In partnership with the New York Stock Exchange (NYSE), Yum! is supporting the Dallara-Honda driven by Andretti, who qualified ninth for the Indy 500 at an average speed of 224.918 mph. Marco Andretti is following in the tire tracks of his father Michael and grandfather Mario, two legendary figures in the history of the Indy 500.
Yum! Brands became a sponsor on Andretti's Indy 500 entry for the same reason the company decided to become the first-ever presenting sponsor of the Kentucky Derby - the Indy 500 is a premier sporting event watched by millions around the globe.
The majority of typical Indy 500 viewers are in the 25-54 age range with higher than average household incomes, which matches the profile of potential individual investors Yum! Brands is trying to attract.
"From horses to horsepower, we're using two of the world's most famous sporting events to attract potential individual investors to Yum! Brands," said Jonathan Blum, the company's Chief Public Affairs Officer.
Millions of sports fans who became familiar with the Yum! Brands logo during coverage of the Kentucky Derby will quickly spot the red Yum! "bubble" on Andretti's IndyCar. The Yum! Brands logo appears on three locations on the No. 26 NYSE Dallara-Honda - on both front wings on the nose of the car, as well as on the back wing.
"Our family of brands is proud to be backing a member of one of racing's most famous families - the Andrettis," added Blum. "For a company focused on speed of service for our customers, starting the month in the winner's circle at the Kentucky Derby and ending it in victory lane at Indy would be a historic 'month of speed' for Yum! Brands."
Yum! Brands is also a sponsor of PGA Tour rookie golfer J.B. Holmes, who earlier this year won the FBR Open in Phoenix.
Yum! Brands' individual investor base is about 20 percent, with the balance held by institutional investors. The company's goal is to increase that individual investor number to as much as 30 percent over time, as individual investors tend to hold onto the stock longer and are loyal consumers of the companies they invest in. The company's stock has increased 24 percent on a five-year compounded annual growth rate.
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| Last: |
51.71 |
| Time: |
6/9/2006 4:03pm |
| Change: |
+0.20 |
| Opened: |
51.41 |
| Day: |
52.00 - 51.35 |
| Volume: |
986100 |
| Yum! U.S. blended same-store sales: Down 1% |
| Yum! Brands Debuts Advertising on Network Television for First-Ever Presenting Sponsorship of 132nd Kentucky Derby |
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