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FF&E Purchasing Solutions |
Free Hospitality Publications |
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Restaurant Industry News
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Sunday June 11th, 2006 |
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Chicken Shack Celebrates 50 Years with 1950s Pricing
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The Chicken Shack chain of restaurants will celebrate its 50th anniversary on June 6 with 1950s pricing. |
For one day, a four-piece broasted chicken dinner will sell for $1.45 (2006 price $6.99), and a 12-piece tub for $4.95 (2006 price $17.99), with a limit of two per person (while supplies last; white meat and BBQ extra charge). The offer is valid at all 19 Chicken Shack locations.
The Chicken Shack Road Trip will give away a 42-inch plasma HDTV in a drawing from among people who visit all 19 locations between June 6 and June 17. Contestants can pick up their Road Trip Game Card and a map at any Chicken Shack restaurant. Information is available at http://www.chickenshack.com/ .
Chicken Shack was founded by John and Iola Sobeck. They started out with a frozen custard stand in Lexington, Mich. in 1947. They converted their J & J Ice Cream on Woodward Avenue in Royal Oak into the first Chicken Shack restaurant in 1956.
Chicken Shack restaurants are located in Clawson, Detroit, Grosse Pointe Woods, Hamtramck, Lincoln Park, Macomb Township, New Baltimore, Port Huron, Rochester, Royal Oak (two), Southgate, St. Clair Shores, Sterling Heights (two), Warren (two), Waterford and Westland.
Most of the 19 Chicken Shack locations are franchises. In total, they employ more than 300 people. The company expects five new franchise restaurants to open in the next five years in the city of Detroit. Future plans could include expansion into Ohio and Florida.
Chicken Shack was voted Michigan's best chicken and ribs by the readers of the Detroit News in 2002, 2003, 2005, 2006.
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