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Restaurant Industry News
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Sunday June 11th, 2006 |
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Tropical Smoothie Cafe Standardizes Enterprise with MICROS RES 3000
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MICROS Systems, Inc. (NASDAQ:MCRS) , a leading provider of information technology solutions for the hospitality industry, is pleased to announce that Tropical Smoothie Cafe, one of the fastest growing franchise organizations in the quick casual restaurant segment in the United States, has named MICROS RES 3000 the corporate standard, and has begun deployment to all stores. |
The new solution includes MICROS 3700 Point-of-Sale (POS) running on MICROS Workstation 4 touch-screen terminals at the store level, and MICROS Enterprise Management at the corporate level for enterprise-wide menu maintenance. Franchise locations will also have the option to implement the MICROS Kitchen Display System and the mymicros.net business intelligence solution.
Tropical Smoothie Cafe specializes in great wraps and sandwiches as well as smoothies with a variety of flavors. There are currently more than 180 Tropical Smoothie Cafe locations in the United States, and the franchise is growing at a rate of 70-80 new locations per year.
MICROS RES 3000 provides Tropical Smoothie Cafe with advanced features such as Kitchen Display, Combo Pricing, Cash Management, Labor Management, and Product Management. The MICROS Workstation 4 touch-screen terminal runs on Windows(R) CE .NET, offering a lower total cost of ownership over traditional PC workstations. In addition, the menus at all Tropical Smoothie Cafe locations will be controlled by MICROS Enterprise Management, allowing Tropical Smoothie Cafe corporate to manage menus and ensure that all franchisees adhere to the same menu standards throughout the enterprise.
"We require a solution that provides us the ability to control menus and obtain sales information from our franchisee base," stated Eric Jenrich, CEO, Tropical Smoothie Cafe. "It has been a challenge to enforce corporate policies and menus with our franchisees, as we had no way to manage menus from our headquarters. With MICROS Enterprise Management we now have that control."
"We are also impressed with how mymicros.net allows us to better understand our customer's preferences and how effective our marketing campaigns are performing," continued Mr. Jenrich. "Now we have the information necessary to make timely and critical decisions about our business and marketing strategy."
"We are pleased to have earned the trust of Tropical Smoothie Cafe as its new preferred partner for its store and corporate level technology," stated Alan Hayman, Executive Vice President, MICROS Restaurant Sales and Strategies. "Our complete enterprise solution enables Tropical Smoothie Cafe to leverage the information that it needs to manage its franchised restaurants properly and help drive its growth, while at the same time allowing its franchisees the tools to better manage their operations."
About Tropical Smoothie Caf
Tropical Smoothie Cafe locations offer a full smoothie line of more than 40 flavors, as well as gourmet wraps, specialty sandwiches, and delicious salads. The cafés use high quality ingredients such as Boar's Head meats & cheeses. All of the products are made fresh to order insuring the best possible products. Tropical Smoothie Cafe smoothies are customized for each individual customer with nutritional supplements that enhance weight loss, promote muscle development, and enhance mental alertness. Tropical Smoothie Cafe, headquartered in Destin, Florida, has cafe locations in 25 states and internationally in India. For more information visit Tropical Smoothie Cafe on the web at www.tropicalsmoothie.com.
About MICROS Systems, Inc.
MICROS Systems, Inc. provides enterprise applications for the hospitality and retail industries worldwide. Over 200,000 MICROS systems are currently installed in table and quick service restaurants, hotels, motels, casinos, leisure and entertainment, and retail operations in more than 130 countries, and on all seven continents. In addition, MICROS provides property management systems, central reservation and customer information solutions under the brand MICROS-Fidelio for more than 20,000 hotels worldwide, as well as point- of-sale and loss prevention products through its subsidiary Datavantage for more than 50,000 specialty retail stores worldwide. MICROS stock is traded through NASDAQ under the symbol MCRS.
For more information on MICROS and its advanced information technology solutions for the hospitality industry, please contact Louise Casamento, Vice President of Marketing at (443) 285-8144 or (866) 287-4736. You can also visit the MICROS website at www.micros.com or send an email to [email protected].
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Contact Information:
Louise Casamento, Director of Marketing
Tel. 443-285-8144 or 800-638-0985
Click for Website
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| MICROS Systems, Inc. provides enterprise applications for the hospitality industry worldwide. Over 135,000 MICROS systems are currently installed in restaurant, hotels, motels, casinos and entertainment operations in more than 130 countries. MICROS provides property management, central reservation and customer information solutions under the brand MICROS-Fidelio for more than 15,000 hotels worldwide. MICROS is traded on NASDAQ under the symbol MCRS. |
| Last: |
42.10 |
| Time: |
6/9/2006 4:00pm |
| Change: |
-0.09 |
| Opened: |
42.33 |
| Day: |
42.85 - 41.89 |
| Volume: |
249980 |
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