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Restaurant Industry News
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Wednesday January 7th, 2009 |
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Johnny Rockets to Cater 2008 American Music Awards After-Party
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The Johnny Rockets Group, Inc. today announced the continuation of their partnership with dick clark productions to cater the 2008 American Music Awards After-Party, Sunday, November 23rd, at Nokia Theatre L.A. LIVE in Downtown Los Angeles. |
"Music is an integral part of the Johnny Rockets experience and it's embedded in both our brand and our culture of good food and good times," said Lee Sanders, Johnny Rockets' President and CEO. "This is our second year in a row supporting this event and it is a tremendous way for our name and our food to stay top-of-mind with some of our most frequent guests ... the performers, presenters, nominees and winners attending the After-Party."
"Like Johnny Rockets, The American Music Awards are relevant to all ages and appeal to a wide range of music fans," said Orly Adelson, president of dcp. "It is fitting that these two iconic brands are joining together for this great annual event."
Johnny Rockets first opened on trendy Melrose Avenue in Los Angeles, in 1986, and immediately attracted a devoted Hollywood fan base of professional musicians, actors, comedians, athletes, television personalities and other artists who enjoyed the restaurant's lively service staff, simple all-American cuisine and timeless ambiance.
Added Sanders, "It's a fact that, even now, our servers regularly dance to hits of the last five decades throughout the day. They do this because the aspiring singers and dancers who worked in that very first restaurant held a captive Melrose audience through a large glass storefront. Entertainers through-and-through, they found a way to attract and entertain guests while making every dining experience a memorable one."
Combined with interactive jukeboxes on every table and bright, shiny decor, Johnny Rockets is an experiential restaurant that defines the meaning of Americana and proves that good times can still mean flavorful food, uplifting music and relaxed, casual fun.
Johnny Rockets and dick clark productions, inc., producers of the American Music Awards, are sister-companies that contribute to the powerhouse portfolio of RedZone Capital.
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