| |
| |
One moment, please... we are searching the news archive.
| Restaurant Loans & Financing |
|
|
|
Restaurant Industry News
|
Wednesday January 7th, 2009 |
 |
Fast Food Industry Sees Shorter Lines Due to Current Economy
|
 |
A study conducted by M/A/R/C(R) Research found 48% of fast food consumers have reduced their visits to quick service restaurants (QSR) over the past three months. |
The survey found that many consumers are eating at home more often to save money. However, some consumers have actually increased their fast food visits during the same time frame. Among this group, the most common reason for the increase is QSRs being more convenient allowing them to save gas.
"Clearly the economy has impacted the behavior of QSR customers. Decisions are being made to dine at a QSR instead of a casual dining establishment or at home instead of eating out," said Gwen Amador, Vice President at M/A/R/C Research. "All of this has a direct impact on the share QSR brands can capture."
M/A/R/C surveyed over 25,000 consumers nationwide through an online survey to learn how the current economic conditions have influenced consumers' decisions when considering visiting a quick serve restaurant. The study included the Burger, Chicken, Mexican, Pizza, Sandwich and Seafood categories.
The study provides a look at how the economy has impacted dining habits and lists the top reasons why consumers are eating fast food less often and reasons for eating it more often. To download the full study and receive a free subscription to MEASURE QSR -- A Measurement of the Quick Serve Restaurant Experience please visit: www.marcresearch.com/measureqsr.
|
|
|
 |
|
 |
|
|
|
|
Mail Me 
Print Me 
PDF Me 
Save Me
