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Restaurant Industry News
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Wednesday January 7th, 2009 |
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Catering to Mature Audiences
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Café Plus concept brings senior centers to next generation. |
Along with 35-cent bottomless cups of coffee, an all-day breakfast menu, and entrée options for under $10, the elderly patrons of Mather's-More Than a Café can take part in a host of activities, including programs on health and wellness, care-giving resources, consumer tips, spiritual programs, monthly luncheons, special events, and day trips.
Mather LifeWays is a Chicago-based nonprofit organization dedicated to making the 'adventure of aging better.' The More Than a Café concept is part of the group's Café Plus initiative, which incorporates health and wellness programs in three Windy City neighborhoods.
The Café Plus program is intended to change the way society views and values older adults and the way the elder community perceives and regards themselves, says Betsie Sassen, executive director of café development for Mather Lifeways.
The initial draw into the experience, Sassen says, is the food, but benefits go beyond cuisine and nutrition. Once older adults are engaged, Mather can provide them with tools to age well, including classes and programs that offer opportunities to meet new people, learn something new, and re-discover old and new passions.
External Source - For the complete article click here
Source - QSR Magazine
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