| |
| |
|
Free Hospitality Publications
|
|
|
|
Restaurant Industry News
|
Tuesday October 24th, 2006 |
 |
First Carl's Jr. Restaurants Open in the Russian Federation
|
 |
First Two of 50 Franchise Restaurants Open in St. Petersburg |
CKE Restaurants, Inc. (NYSE:CKR) announced today that the first two restaurants of its subsidiary hamburger chain, Carl's Jr.(R), have opened in the Russian Federation. The franchise restaurants opened in St. Petersburg over the weekend and are the first two of 50 that will be opened over the next eight years as per an agreement inked with Russia-based franchisees Bright Star LLC last year.
"We are so pleased to see Bright Star LLC open their first Carl's Jr. franchise restaurants in the Russian Federation. This is a dynamic, emerging market with a strong appetite for western food, and the premium hamburgers offered at Carl's Jr. will be a perfect fit," said Ned Lyerly, senior vice president of global franchise development for CKE Restaurants, Inc. "We are equally pleased to have such a strong partner in Bright Star LLC -- their knowledge of the Russian foodservice market and their passion for the Carl's Jr. brand are a winning combination."
Global franchise development for CKE Restaurants, Inc. subsidiary chains Carl's Jr. and Hardee's(R) is a focus for the company, and international restaurant presence currently exceeds 235 restaurants in 14 countries. There are approximately 3,000 franchise- and company-owned restaurants between the two chains system wide.
The 50-restaurant development agreement was reached in July 2005, and provides for Bright Star LLC to open restaurants across the Russian Federation over the next eight years. The first two to open this past weekend are part of a larger plan: "Our goal is to take a leadership position in the Russian fast food market," said Alexandra Mikhailova, general director of Bright Star LLC. "As we researched the proper venue for this goal, Carl's Jr. stood out among competitors as having a vision for its business and a strong product to stand on. We look forward to many more restaurant openings over the next few years."
|
|
|
 |
|
 |
|
|
|
|
Mail Me 
Print Me 
PDF Me 
Save Me
