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| Free Hospitality Publications |
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Restaurant Industry News
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Tuesday October 24th, 2006 |
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The Original SoupMan Teams Up With Opie & Anthony
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Seinfeld's 'SoupMan' Chooses Morning Shock Jocks to Promote Brand |
The Original SoupMan, the makers of the Zagat-rated soups of Al Yeganeh, the legendary soup man who inspired the "Soup Episode" on Seinfeld, today announced they have launched a major radio advertising campaign on 92.3 Free FM (WFNY). The campaign will include a four month flight of 60-second, pre-recorded and live reads on Free FM's popular morning drive show with "Opie & Anthony," to promote their soup franchises and retail partners throughout the Metro-New York area.
"We feel O&A and The Original SoupMan brand are a natural fit. Al's soups are all about attitude and the New York City experience -- just like Opie and Anthony," said Original SoupMan's Senior Vice President, Brand Marketing, Bruce Burke. "Our goal is to expand on Al's tremendous success and popularity and share his magical soups with new soup fans, 365 days a year." The often-controversial radio duo's morning-drive show is currently syndicated in over 20 U.S. markets.
Al Yeganeh, founder of the "Soup Kitchen International," located at Eighth Avenue and 55th Street in New York City, has been producing premium, gourmet soups for a loyal following of devotees since 1984. Last year, the company launched an international franchise of The Original SoupMan stores, in major metropolitan areas, regional shopping malls, airports, and universities throughout the U.S. and Canada. There are plans to open 1,000 units over the next seven years. Currently there are 20 locations, with approximately 15 more scheduled to open in Fall 2006.
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