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Free Hospitality Publications
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Restaurant Industry News
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Tuesday October 24th, 2006 |
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Starbucks at Home - Starbucks Takes Online Orders
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Starbucks Coffee Now Available for Order Online Through StarbucksStore.com |
Starbucks (NASDAQ: SBUX) and Santa Monica-based Cooking.com have joined forces to launch Starbucks at Home, a coffee auto-reorder subscription program made available through StarbucksStore.com.
Starbucks at Home, available through StarbucksStore.com, offers customers the convenience of having their favorite Starbucks(R) Coffee delivered right to their home or office through their own customized schedule. Starbucks(R) espresso pods and Tazo(R) teas will also be available for auto reorder.
'At Starbucks, we strive to work with businesses which provide our brands to adhere to the same level of standards that we do,' John Culver, vice president and general manager, Starbucks Foodservice said. 'StarbucksStore.com has been designed to provide you with the same Starbucks gold standard quality through a convenient auto-reordering system.'
StarbucksStore.com is an alliance between the Starbucks Coffee Company and Cooking.com. StarbucksStore.com offers the complete line-up of Starbucks(R) whole bean and ground coffees, including seasonal, promotional, and the very special Starbucks(R) Black Apron Exclusive coffees, through a guaranteed, easy-to-shop and efficient Web-site, with affordable delivery every time. The Web-site provides detailed descriptions of each coffee, including country of origin or characteristics of the blends, as well as flavor notes and suggestions for other coffees that match preferred taste profiles.
'Cooking.com's goal is to continually enhance our partnership with Starbucks through providing the StarbucksStore customer with a high quality and unique online experience that is consistent with the Starbucks brand,' said Tracy Randall, chief executive officer of Cooking.com. 'We are committed to providing value-added service and capabilities to customers purchasing kitchenware and cooking and entertaining-related products.'
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