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Free Hospitality Publications
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Restaurant Industry News
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Tuesday October 24th, 2006 |
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Bistro Foods, Inc. Inks First Ever Area Developer Package
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Agreement Adds Twenty Restaurants |
Bistro Foods, Inc., the Atlanta-based restaurant franchiser of the Le Petit Bistro concept, announced the signing of its first multi-unit Area Development Agreement with Florida Bistros, LLC for an exclusive three-county area in South Florida. Florida Bistros has committed to develop at least 20 Le Petit Bistro restaurants over the next five years in the South Florida counties of Dade, Broward and Palm Beach. The first restaurant is scheduled to be opened by the end of 2006 in Boca Raton.
Karl Martin, president of Bistro Foods, Inc. commented, "This agreement represents a new strategic emphasis for Le Petit Bistro, one that is based on multi-unit franchising and Area Development and focused on in-line retail space locations in key U.S. markets. We are especially pleased to launch this new effort with a group of tenured, industry professionals such as the Florida Bistros organization."
"Our restaurant organization is looking forward to expanding the Le Petit Bistro concept in South Florida," according to Ramon Gonzalez, president of Florida Bistros. "The South Florida market is one of the most dynamic in the country and consumers here will find the Le Petit Bistro, fast casual dining experience with its emphasis on high quality, freshly prepared foods to their liking."
Chris Lombardi, CEO of Florida Bistros stated, "We invested a great amount of time researching the fast casual segment and discovered that Le Petit Bistro is truly a leading edge concept that is right on target for the new millennium dining trends. In fact, to our surprise, we are convinced that there are no competitive concepts offering the food quality and menu variety."
"Le Petit Bistro has been an unknown pioneer of the fast casual dining for over twelve years," noted Jeffery Scott Keys, a member of the Bistro Foods, Inc. Board of Directors and managing partner of majority stock owner, United Enterprise Fund, L.P., "and this agreement, is a model for future development plans which will take the chain into one of the fastest growing population centers in the country."
About Le Petit Bistro
Bistro Foods, Inc. operates the Le Petit Bistro restaurant franchise system in fourteen states and Puerto Rico. Le Petit Bistro offers a "fast casual" European style dining experience that combines the service system and low prices of a fast food restaurant with the fresh food quality and variety of a casual dining concept.
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