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| Free Hospitality Publications |
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Restaurant Industry News
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Tuesday October 24th, 2006 |
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San Francisco-Based The Menu Page Acquired by Global Menu Guide, Inc.
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Latest Acquisition Adds San Francisco and Many Other Major Cites and Venues to the Global Service |
Global Menu Guide a leading restaurant locator service announced today that it completed a 100% acquisition of www.TheMenuPage.com and will integrate its entire catalog of restaurant venues onto the Global platform immediately. Keith Cook founder of TMP will become Vice President, Western Region for the US Menu Guide Division. www.USMenuGuide.com; www.BayAreaMenuGuide.com
This is Global's latest acquisition in its expansion strategy; last fall Global acquired Brooklyn Menu Guide. In each transaction, Global's technical team moves quickly to convert the acquired venues to the Global single format geometry.
Global has developed their LOOK-READ-MEET site geometry based on the key factors that people use when choosing a restaurant: appearance, menu, and staff -- in that order. All venues are in an identical format enabling a powerful and fast location methodology. This single format enables users to more quickly review many restaurants without having to learn a new navigation pattern each time they change city.
"This transaction fits perfectly with our growth strategy of acquiring regional players and integrating them onto our global network and single platform thereby enabling access to and from all key regions in the USA," explained Ray Kasbarian, CEO of Global. "Being able to instantly jump from city to city while planning a trip is attractive to the dining public. Further, this geometry makes us more of a decision support service rather than the browsing type services that currently clog the market. Users in the life-style market are becoming more demanding. We saw this in the corporate world -- as the users became knowledgeable they demanded more. These demands are now found in the life-style segment. And with dinner prices increasing, more people want to find the right place and maximize the value received."
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