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Restaurant Industry News
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Sunday June 11th, 2006 |
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Stick this fork in Quizno's new salad offerings
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Those toasted subs not getting you to fork over enough money? |
Starting today Quiznos has a new weapon: forks -- metal ones. With salads -- hearty ones.
And the chain will buy you lunch at any of the 165 Chicago area restaurants. If you're fast.
To introduce its new Flatbread Chopped Salads, the Denver-based chain is giving them free to each store's first 50 customers with coupons secured at busy Chicago street corners or in today's USA Today.
It's the first chopped salad line offered in a quick service chain, said Tom Ryan, Quiznos chief concept officer.The salads feature chopped romaine lettuce, meats and cheeses layered together with toasted Italian herbed flatbread. Selling for about $5.29 each, they come in roasted chicken with honey mustard, classic cobb, chicken caesar and antipasto varieties.
By pulling an item from upscale restaurant menus and putting it up on their board of offerings, the sub pusher is moving toward more grownup fare. The salads are the first in a line of items to be marketed under the new campaign, Eat Up, and follow the recent rollout of meals in toasted bread bowls and the introduction of prime rib and peppercorn sub sandwiches.
External Source - For the complete article click here
Source - Chicago Sun-Times
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