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Restaurant Industry News
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Sunday June 11th, 2006 |
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Cup of joe and a sandwich at Chicago Starbucks
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You can get scones, CDs, chocolate and, of course, coffee at Starbucks. |
Add hot breakfast sandwiches to that list.
The coffee chain, which has become known for much more than just coffee, jumped into the fast-food breakfast fray Wednesday with the introduction of five sandwiches on toasted English muffins.
The sandwich line -- now available in 126 Chicago Starbucks stores -- is their take on the quick, portable breakfast that Oak Brook-based McDonald's has made its hallmark and that more American consumers seem to want.
But if you ask Starbucks officials, it's more about adding to the "Starbucks experience" than about keeping up with the McMuffins.
"They go hand and hand, food and coffee," said Keri Slattery, regional food specialist for Starbucks. "And we really believe that the food offerings we have complement and enhance that experience."
External Source - For the complete article click here
Source - Chicago Sun-Times
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| Last: |
35.89 |
| Time: |
6/9/2006 4:00pm |
| Change: |
-0.35 |
| Opened: |
36.15 |
| Day: |
36.49 - 35.82 |
| Volume: |
5300440 |
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