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Restaurant Industry News
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Friday November 21st, 2008 |
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Quality Restaurant Ventures Opens First Wing Way
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Quality Restaurant Ventures Inc. (OTC Pink Sheets: QRVI) announced today that its newest restaurant brand, WING WAY, is opening in its first location today. |
The new concept will open as a co-brand with an existing Sobik's Sub Shop located at 1010 Lee Road in Orlando, Florida. This is the first of several planned co- branded openings for the new fast-casual food brand that will specialize in serving a variety of seasoned chicken wings and Black Angus hamburgers.
"We are anxious to see the reaction of customers as they see the new branding decor we've added to the Sobik's location," reported James Emerson, Marketing Director for the new concept. The brand's logo was conceived to resemble green and white street identification signs with the inference that WING WAY was a specific destination point. The branding decor for the locations adds a variety of street signs and road icons such as red stop signs and yellow road signs to support the brand's distinct imagery.
Agreements with other Sobik's Sub Shops, are currently in progress. The WING WAY website is currently being constructed at http://www.wing-way.com, where the concept description and menu will be available for advance orders and inquiries from potential new franchisees.
About Quality Restaurant Ventures Inc.
Quality Restaurant Ventures Inc. develops new restaurant concepts, and invests in regional fast-food concepts with high growth potential, enhancing their operations while preparing them to become national franchise opportunities.
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