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  Drinks pour on nutrition to appeal to parents   
   
The $90 billion beverage world is figuring out that parents will pay premiums for more nutritious drinks for their kids.

Every beverage maker seems to be leaping on board — from Pepsi to Snapple to Stonyfield Farm. But this isn't about creating soft drinks with less sugar. It's about drinks that could pass the parent test. It's also about sales growth. And it's about schools slamming the door on soft drinks.

It's no accident that last week, Land O'Lakes, the nation's largest dairy, began a limited rollout of 80 'N Sunny, a kid-targeted, low-fat milk and fruit juice blend. It has 80 calories per 8-ounce serving.

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Date Listed: 2004-10-28

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 Industry: Restaurants 
 Category: Other 
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