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Yum! Tastes Good |
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I have seen the three-headed monster Yum! Brands (NYSE: YUM) likes to call its 'multibrand strategy.' By grouping together Pizza Hut, Taco Bell, and KFC restaurants in one location, Yum! is looking to mesmerize consumers with an assortment of pizzas, tacos, and fried chicken.
The company has also successfully expanded its popular food concepts into many "hungry" international markets.
As the second-largest fast-food chain behind McDonald's (NYSE: MCD), Yum! has consistently attempted to differentiate itself from the Mayor McCheeses and Ronald McDonalds of the quick-bite world. The company reported some tasty results for its third quarter, as a 25% gain in international profits helped push earnings of $0.61 per share ahead of the $0.60 analysts' expectation and last year's $0.53 per share earned.
System restaurants in operation at the end of the quarter increased 27% in China, 8% in Pizza Hut South Korea, 7% in the U.K., and 6% in Mexico. Franchise-only businesses experienced 6% growth, with Asia, southern Africa, the Middle East, and the Caribbean/Latin America being key contributors.
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Date Listed: 2004-10-07
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Industry: Restaurants
Category: Financial
Yum Brands
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