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Beer sales go flat
U.S. shipments shrank last year for the first time in 7 years; low-carb fad, cool weather to blame.
Whether it's because of low-carb diets, cool summers or a switch to cocktails and wine, the beer market is going flat.
The beer market shrank 0.3 percent last year to 2.8 billion cases shipped in the United States, marking the first decline in seven years, according to industry research firm Adams Beverage Group.
"Beer consumption clearly took a hit from the focus on low-carb diets," said Tiziana Mohorovic, spokeswoman for Adams Beverage Group, in a statement. "Increased competition from spirits and wine products also took its toll."
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Date Listed: 2004-09-22
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