Rubio's Fresh Mexican Grill(SM) Wins National Award for Outstanding Website

Rubio's(R) Fresh, New, Unique and Informational Website Wins WebAward Competition

Rubio's Fresh Mexican Grill(SM) (Nasdaq: RUBO) announced it has won the "Outstanding Website" award in the national WebAward competition from the Web Marketing Association. Rubio's® new company website debuted to coincide with the launch of their new Fresh & Affordable Menu(SM) on June 2nd, 2004 at www.rubios.com.

"In June we went live with our updated website to help us launch our new Fresh & Affordable Menu," said Tim Hackbardt, vice president marketing, Rubio's Restaurants, Inc. He added, "Our primary goal was to create a site rich in our Baja-inspired culture where guests could learn about our new menu filled with Rubio's unique, fresh, high quality items, everyday affordability and a wide variety of nutritional options that could meet their individual dietary needs. We are pleased that the Web Marketing Association has honored Rubio's with this award."

Rubio's website received a complete revamp in 2004 that matched their unique, relaxed, Baja-inspired heritage. Features of the site include a full menu with product descriptions, photos, company information, promotional featured products, restaurant location information and maps, plus an E-club sign up, on-line Gift Card purchase capability, large group and catering menus, as well as "Fun Stuff" such as desk top images, screen savers, and E-Cards for Rubio's fans to download. NLK Marketing of San Diego created the site.

The website also provides guests with nutritional information, and educates them on the variety of fresh, healthy options available at Rubio's. Visitors can download nutritional information, and use the new online nutritional calculator to determine the nutritional value of their meal. Rubio's also promotes their HealthMex® menu on the home page with a link to their HealthMex line (items with less than 20% of calories from fat), which was introduced in 1994.

The Web Marketing Association is the producer of the WebAward Competition. Now in its 7th year, the WebAwards is the premier annual award competition that judges website development against an ever increasing Internet standard and against peer sites within their industry. Entries were judged on the following seven criteria: design, innovation, content, technology, interactivity, copywriting, and ease of use. The WebAward competition's judges represent the various relevant disciplines and are distinguished experts in their fields. Judges include members of the media, advertising executives, site designers, content providers and webmasters.

About The Web Marketing Association

The Web Marketing Association (WMA) was founded in 1997 to help set a high standard for Internet marketing and corporate web development on the World Wide Web. Staffed by volunteers, this organization is made up of Internet marketing, advertising, PR and design professionals from around the country who share an interest for improving the quality of advertising, marketing and promotion used to attract visitors to corporate websites.

About Rubio's® Restaurants, Inc.

Rubio's Fresh Mexican Grill(SM) is the innovator in the affordable fast casual fresh Mexican grill segment. Fresh, flavorful, bold, distinctive Baja-inspired food is the hallmark of Rubio's Fresh Mexican Grill. Rubio's® success was built on the "World Famous Fish Taco" and has grown to include a variety of craveable, grilled foods featuring lobster, Mahi-Mahi, shrimp, all white meat chicken, and lean carne asada (steak), slow-roasted carnitas (pork), fresh-made guacamole, and our famous salsas. The Fresh & Affordable Menu(SM) includes Street Tacos(SM), burritos, salads and bowls, tacos, quesadillas, low-fat, HealthMex® products with less than 20% of calories from fat, low-carb salads along with beer and Agave wine margaritas in most locations. Each restaurant design is reminiscent of Baja, Mexico's relaxed, warm and inviting atmosphere. Headquartered in Carlsbad, California, Rubio's operates, licenses or franchises more than 150 restaurants in California, Arizona, Oregon, Colorado, Utah and Nevada.

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Date Listed: 2004-09-22

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Industry: Restaurants
Category: Internet
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