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Krispy Kreme Honored By Restaurants & Institutions Magazine |
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Krispy Kreme Doughnuts, Inc. (NYSE: KKD) announced that it has been recognized for the fourth year as the recipient of Restaurants & Institutions Consumers' Choice in Chains Award in the Coffee/Snacks category.
Krispy Kreme was selected based on a comprehensive national survey of more than 2,600 restaurant customers, commissioned by Restaurants & Institutions and conducted by the Reed Research Group. Respondents rated 123 national and regional chains on eight attributes: food quality, menu variety, value, service, atmosphere, cleanliness, reputation and convenience. It is one of the largest consumer surveys of its kind.
"What makes the Choice in Chains Award particularly special to us is that we have been selected by our customers. They (our customers) have been remarkable ambassadors for the Krispy Kreme brand for more than 67 years," said Scott Livengood, Chairman, President and Chief Executive Officer of Krispy Kreme. "We thank our loyal customers as well as Restaurants & Institutions for recognizing us once again with this prestigious award."
Founded in 1937 in Winston-Salem, North Carolina, Krispy Kreme is a leading branded specialty retailer of premium quality doughnuts, including the Company's signature Hot Original Glazed. Krispy Kreme currently operates 395 factory stores in 45 U.S. states, Australia, Canada, Mexico and the United Kingdom.
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Date Listed: 2004-09-22
More news about:
Industry: Restaurants
Category: Awards
Krispy Kreme
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