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Natural Food & Beverage Forum
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| Date: |
30 - 31 October 2006 |
| Location: |
Sonoma CA USA |
| Details: |
On October 30-31, Strategic Research Institute will hold The Business of Organic: Finance, Marketing, and Operations. The two-day conference will be held at the Hilton Sonoma Wine Country in Sonoma, California, and will focus on dynamic marketing techniques, the latest in certification, and financial aspects of running an organic and natural food & beverage business. Featured segments will include a discussion on web marketing, understanding the organic consumer, the future of the organic and natural industry, how to survive amongst larger corporations now offering organic products, and updates from QAI, CCOF, and the California Department of Food and Agriculture. In addition, niche segments will be explored including natural pet food, and organic wine. This exceptional forum will provide established industry players, as well as those looking to break into the world of organic a unique perspective into the business through case studies, insight from its most lucrative business owners, and an in-depth forecast of an industry with growth that has now reached $14 billion and rapidly continues to develop.
Key highlights:
• Understanding the Organic Consumer
• Updates on the Organic Certification Process
• Web-based Marketing Strategies for Reaching the Organic Consumer
• Discussions on niche market segments including Organic Wines and
Natural Pet Food
• Marketing strategies to successfully reach Children, Seniors, and
Multicultural Segments
Featured Speakers include:
John K. Ashby, General Manager - Ingredients
CALIFORNIA NATURAL PRODUCTS
Clark Driftmier, President
AURORA ORGANIC
Tonya Antle, Vice President, Organic Sales
EARTHBOUND FARMS
Steve Broad, President
ANNIE CHUN'S
Ray Green, Organic Program Manager
CALIFORNIA DEPARTMENT OF FOOD AND AGRICULTURE
Peggy Miars
CALIFORNIA CERTIFIED ORGANIC GROWERS
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Web-site |
| Organization: |
Strategic Research Institute |
| Contact: |
Tracy Jones
Phone: 310-649-7896
Email: [email protected] |
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