HSMAI Partners With AMG To Produce HSMAI’S World Quest Trade Mission

Week-long Sales Mission and Trade Show to Visit Three U.S. Cities

MCLEAN, VA (Sept. 11, 2003) – Connecting international buyers to international suppliers in a unique marketplace event of sales, education and networking is what HSMAI’s World Quest Trade Mission will deliver when the week-long event debuts March 21-27, 2004.

Partnering with Association Management Group (AMG), HSMAI will deliver this all-inclusive, pre-packaged trade mission that will encompass an exhibit venue, networking reception and top-quality educational seminars on international meeting planning in three key markets – Washington, DC, Chicago and New York City (see schedule of events below).

In this unique sales-driven mission, international suppliers will have a rare opportunity to meet and do business with qualified corporate, association and government buyers and producers who book business outside of the United States. The three-city sales event is designed for a small and highly targeted exhibitor base to connect with very qualified planners who book international meetings.

“We have been evaluating this concept for some time, and we are so pleased to partner with AMG to bring this initiative to fruition,” states Robert A. Gilbert, CHME, CHA, president and CEO of HSMAI. “This sales mission promises to fill a void in the marketplace of international meeting planning, and HSMAI is pleased to partner with AMG who will be managing the operations and logistics of the event.”

As the largest operator of meetings trade show with its extensive portfolio of HSMAI’s Affordable Meetings and HSMAI’s Meetings Quest shows, HSMAI now enters the international business arena with the launch of HSMAI’s World Quest. This will bring to 12 the number of HSMAI meetings industry events.

Association Management Group (www.amg-inc.com) is an association management company providing full-service management to national and international organizations, including HSMAI and the Convention Industry Council (CIC). AMG’s 100 associates offer a wealth of skills, knowledge and expertise in all aspects of association and meeting management. AMG also provides expertise in meeting management and public relations through its divisions, Meetings Management Group (MMG) and Communication Management Group. AMG is owned and managed by industry veteran J. Bruce Wardle, CAE, and MMG is led by Liz Jackson, vice president.

HSMAI is an organization of sales and marketing professionals representing all segments of the hospitality and travel industry. With a strong focus on education, HSMAI has become the industry champion in identifying and communicating trends in the hospitality industry, while operating as a leading voice for both hospitality and sales and marketing management disciplines. Founded in 1927, HSMAI is an individual membership organization comprised of nearly 7,000 members from 35 countries and 60 chapters worldwide.
For more information on HSMAI and HSMAI’s World Quest, contact the Hospitality Sales & Marketing Association International, 8201 Greensboro Drive, Suite 300, McLean, VA 22102, phone (703) 610-9024; fax (703) 610-9005. You can also visit the web site at www.hsmai.org.

HSMAI World Quest Trade Mission

Preliminary Itinerary

Sunday Arrival in Washington, DC

03/21/04 5 pm – Welcome Event for Trade Mission Exhibitors

Monday 9 am – Meeting planner/exhibitor seminars

03/22/04 11:30 am – Reception and luncheon with keynote speaker

1:30 pm – Exhibits open

4 pm – Show closes with grand prize drawing

Evening open for client dinner appointments

Tuesday Morning/afternoon open for appointments in metropolitan Washington,

3/23/04 DC

4 pm – Travel to Chicago

Wednesday 9 am – Meeting planner/exhibitor seminars

03/24/04 11:30am – Reception and luncheon with keynote speaker

1:30 pm – Exhibits open

4 pm – Show closes with grand prize drawing

Evening open for client dinner appointments

Thursday Morning/afternoon open for appointments in metropolitan Chicago

3/25/04 3 pm – Travel to New York City

Friday 9 am – Meeting planner/exhibitor seminars

03/26/04 11:30am – Reception and luncheon with keynote speaker

1:30 pm – Exhibits open

4 pm – Show closes with grand prize drawings

Evening open for client dinner appointments

Saturday Departures from NYC

03/27/04

The Package for exhibitors:

This sales trade mission will take suppliers into the heart of the U.S.’ leading marketplaces: Washington, DC, Chicago and New York City. The week-long, all inclusive, pre-packaged sales mission includes receptions in each city with qualified international association, corporate and government planners, who will be attracted by top quality educational seminars and exhibits in each city venue.

The special supplier package includes:

EXHIBIT SPACE in each city and transportation for your table top exhibit materials between each city by the official decorator
SPECIAL RECEPTION/LUNCHEON in each city to network with qualified buyers
AIR TRAVEL AND GROUND TRANSFERS from Washington to Chicago and Chicago to New York for up to TWO individuals per booth
TWO HOTEL SLEEPING ROOMS in Washington, Chicago and New York for up to TWO individuals per booth
FULL-PAGE ADVERTISEMENT AND EDITORIAL in special Global Meetings magazine distributed to qualified meeting and travel planners in attendance, plus a bonus distribution to 12,000 additional association, corporate and travel planners

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Date Listed: 2003-09-15

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Industry: Hotel
Category: Tradeshows
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