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  Will Europe Warm to Starbucks?   
   
France's different coffee-drinking culture and a German partner bailing out are Continental challenges for its aggressive expansion plan

Parisian Julien Grollemund is living proof that American coffee-to-go chain Starbucks (SBUX ) has a shot at taking hold, even in famously leisure-loving France. Once a week, the 25-year-old marketing executive buys his morning cup of coffee at one of the Paris area's 10 Starbucks stores -- all squeaky clean and smoke-free.

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Date Listed: 2005-01-26

More news about: 
 Industry: Restaurants 
 Category: Development 
 Starbucks

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