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  Jerry Garcia estate sues burrito franchise   
   
Heirs take action over use of 'Grateful Dead' front man's image

During his life, Jerry Garcia's image was of that of the freewheeling, tie-dye wearing lead singer of the band The Grateful Dead.

He made his living through performing at sprawling concerts that reveled in bohemian abandon.

But nine years after his death, his heirs have filed a lawsuit against an Atlanta burrito chain to try to protect his image.

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Date Listed: 2005-01-13

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 Industry: Restaurant 
 Category: Sales and Marketing 
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