McDonald's Same-Store Sales Rise in Nov. :: Restaurant Supply Resource

McDonald's Same-Store Sales Rise in Nov.

McDonald's Reports Strong Global Comparable Sales for November and Other Items

- Global comparable sales up 4.2% for November and 7.1% year-to-date
- November marked the 20th consecutive month of positive U.S. comparable sales - up 7.1%; year-to-date up 9.8%
- Europe's comparable sales up 1.1% for the month and 2.4% year-to-date
- Fourth quarter 2004 asset impairment charge expected to be $0.07 to $0.08 per share
- Non-operating gain of $0.02 per share will be recorded in the fourth quarter

McDonald's Corporation announced today that November 2004 Systemwide sales for McDonald's restaurants increased 9.3%, or 5.1% in constant currencies, compared with November 2003. Comparable sales for McDonald's restaurants worldwide increased 4.2% for the month.
McDonald's Chief Executive Officer Jim Skinner commented, "In November, our ongoing commitment to operational excellence and leadership marketing continued to deliver results. McDonald's is attracting more customers and building on our ongoing sales momentum. The U.S. marked its 20th consecutive month of positive comparable sales, reporting an increase of 7.1% for November against last year's outstanding 10.2% result. Our performance in the U.S. continues to be driven by multiple complimentary initiatives including new food, expanded restaurant hours, everyday value, appealing Happy Meals and better operations.

"Europe's comparable sales rose 1.1% in November despite a negative calendar shift. In the face of Europe's challenging business climate, year- to-date comparable sales were up 2.4%. To gain more traction and grow our business in Europe, we will continue to focus on delivering outstanding everyday value and superior service along with contemporary and relevant food offerings.

"In Asia/Pacific, Middle East and Africa, comparable sales were relatively flat for November, reflecting a negative calendar shift.

"As we approach 2005, we will continue to execute our Plan to Win and maintain financial discipline to attract more customers, create greater brand loyalty and grow profitably."

During the fourth quarter, McDonald's will complete its annual asset impairment testing. The Company expects to record charges of approximately $95 million to $110 million ($85 million to $100 million after tax or $0.07 to $0.08 per share), primarily related to asset impairment in South Korea. These charges will not result in future cash expenditures. Separately, the Company will record a gain of nearly $50 million ($30 million after tax or $0.02 per share for the quarter) in non-operating income as a result of the December sale of its interest in a U.S. partnership that owned real estate in downtown Chicago.

November Comparable Sales
-----------------------------------------------------------------------
Month-to-Date Year-to-Date
Percent Increase/(Decrease) 2004 2003 2004 2003
-----------------------------------------------------------------------
McDonald's Restaurants* 4.2 6.4 7.1 1.9
Major Segments:
U.S. 7.1 10.2 9.8 5.8
Europe 1.1 1.9 2.4 (1.2)
APMEA** (0.2) 4.1 5.8 (4.8)
-----------------------------------------------------------------------
November Systemwide Sales
-----------------------------------------------------------------------
Month-to-Date Year-to-Date
As Constant As Constant
Percent Increase Reported Currency Reported Currency
-----------------------------------------------------------------------
McDonald's Restaurants* 9.3 5.1 12.2 7.9
Major Segments:
U.S. 7.6 7.6 10.5 10.5
Europe 13.9 2.7 14.3 3.9
APMEA** 5.4 1.0 12.9 6.0
-----------------------------------------------------------------------
* Excludes non-McDonald's brands
** Asia/Pacific, Middle East and Africa

Definitions
- Comparable sales represent sales at all McDonald's restaurants in
operation at least thirteen months, excluding the impact of currency
translation. Management reviews the increase or decrease in comparable
sales compared with the same period in the prior year to assess business
trends.
- Systemwide sales include sales at all McDonald's restaurants, including
those operated by the Company, franchisees and affiliates. Management
believes Systemwide sales information is useful in analyzing the
Company's revenues because franchisees and affiliates pay rent, service
fees and/or royalties that generally are based on a percent of sales
with specified minimum rent payments.
- Information in constant currency is calculated by translating current
year results at prior year average exchange rates.
- The number of weekdays, weekend days and timing of holidays can impact
reported comparable sales. For the month of November 2004, this
calendar shift/trading day adjustment consisted of one more Monday and
Tuesday and one less Saturday and Sunday, compared with November 2003.

Discuss this article

Date Listed: 2004-12-09

More news about:
Industry: Restaurants
Category: Financial
McDonalds
Mail Me Print Me


	Main Categories Search Submit Help/FAQ Feedback


	Industries: Hotel \| Restaurant		Monday, January 24, 2005
	Restaurant Industry: News \| Jobs \| Discussions \| Real Estate \| Resources \| Suppliers \| Tradeshows \| Trends