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Wendy's Founder to Return in Campaign From McCann |
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Less than two weeks after dropping its short-lived 'Mr. Wendy' character, Wendy's International is temporarily resurrecting the image of its founder, Dave Thomas, in a new ad campaign, the company said.
Interpublic Group's McCann Erickson in New York created new work in honor of the Dublin, Ohio-based client's celebration of "Founder's Week."
A print ad and TV spot break tomorrow featuring images of Thomas, who died in February 2002. A voiceover lets viewers know that the fast-food chain is "still doing it Dave's way." Thomas founded the company 35 years ago this month in Columbus, Ohio.
The client has purchased a "roadblock" TV buy for the spot, which will run at 6:45 p.m. EST on NBC, ABC, and CBS.
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Date Listed: 2004-11-23
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Industry: Restaurants
Category: Sales and Marketing
Wendys International
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