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Low-carb food sales decline
Study says percentage of Americans following diets like Atkins and South Beach fell to 4.6% from 9%.
The clock is ticking for makers of packaged foods aimed at low-carb dieters as more U.S. consumers are abandoning the protein-heavy regimens.
In just a few months, a barrage of new low-carb products like Kraft Foods Inc.'s Oreo CarbWells and Unilever Plc's Ben & Jerry's Carb Karma ice cream have crowded supermarket shelves, and even mainstream food publications are scrambling to cater to carb-wary consumers.
Martha Stewart Living magazine has recipes for "breadless stuffing" in its Thanksgiving issue, TV's Food Network launched a show called "Low Carb and Lovin' It," and Bon Appetit magazine added a low-carb option to its menu guide.
But behind such reinforcement of the "low-carb lifestyle," the percentage of Americans following diets like Atkins and South Beach dropped to 4.6 percent in September from 9 percent in January, according to research firm the NPD Group.
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Date Listed: 2004-11-04
More news about: Industry: Restaurants Category: Trends External Source
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