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The Food Giants Go on a Diet
Worries about obesity are rising, and that's forcing big changes at outfits from McDonald's to Pepsico
Only in America? On Oct. 19, NBC premiered The Biggest Loser, its latest entry into the reality-TV genre. In this show, however, the losers can be big winners. It features 12 overweight contestants competing to see who can shed the most pounds, chronicling their efforts over weeks. The winner gets a fabulous cash prize of $250,000. This and other reality shows in the past year (remember the one in which participants underwent surgery to remove fat?) show just how widespread public interest and concern over obesity have become.
Caught in the middle are U.S. food and beverage outfits. The obvious question for investors: Is there a prize for businesses that join in the fight against obesity? And, metaphorically speaking, will customers vote fast-food chains and other purveyors of fat-laden food off the show?
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Date Listed: 2004-10-28
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