Lodging Interactive - Internet Sales & Marketing Fundamentals for Hoteliers (Part 2 of 2)
The first element in part one of Internet Sales & Marketing Fundamentals for Hoteliers was Internet marketing. Taking those basics into consideration you will realize better distribution of your property information, optimization will increased the search engine rankings of your website, drive more traffic to your brand web pages and enable better tracking of your results to evaluate your ROI. ...more

Almost All Affluent Working Women Turning to the Internet
According to new research by The Media Audit, affluent working women with family incomes of $75,000 or more are growing in number and 94.3 percent access the Internet during an average month. ...more

HSMAI's Best Practices Report on Resort Internet Marketing Now Available to Industry At-Large
The first-ever, comprehensive study of 'Best Practices on Internet Marketing and Distribution for Resorts,' initiated by the Hospitality Sales & Marketing Association International's (HSMAI) Resort Marketing Special Interest Group, just went on sale to the industry-at-large. ...more

Behavioral Targeting: A Win-Win Proposition?
As consumers spend more time surfing the Web and the online experience becomes increasingly sophisticated, travel companies are spending a larger percentage of their advertising budgets online. And Web advertising is playing an increasingly important role in the evolution of online travel. Programs like Google's Adsense contextual advertising are monetizing Travel 2.0 related startups and leveling the playing field for smaller travel companies. ...more

Lodging Interactive - Internet Sales & Marketing Fundamentals for Hoteliers (Part 1 of 2)
All hoteliers, whether yours is a branded property or an independent, these fundamentals should be considered when developing an effective strategy, implementing your plan and carrying out the daily sales activities. ...more

IAB Begins Addressing E-mail Deliverability
Free Marketer & Agency Guide to E-mail Deliverability ...more

Online Travel - Routes To The Best Deals May Not Always Be Direct
Those popular search sites help bargain hunters narrow their choices, but they still have a way to go. ...more

Pan Pacific Launches Best Rate Guarantee Policy and eDirect For Corporate Bookings
Pan Pacific Hotels and Resorts announced the launch of a Best Rate Guarantee policy for online bookers as well as a new online service, eDirect by Pan Pacific to improve booking processes for corporate clients. ...more

Golden Tulip and Opodo Enter into Distribution Partnership
Golden Tulip Hospitality and the European online travel company Opodo Ltd. have entered into a global distribution agreement involving a preferred partnership. ...more

aloft Hotels Opens Online in Second Life
Exclusive Launch Party and Special Appearance by Epic Recording Artist, Ben Folds ...more

InterContinental to Produce Online Films for Branded Concierge Program
TurnHere and InterContinental announced they are teaming up to create short online films as part of a new branded InterContinental Concierge Program being launched by InterContinental Hotels & Resorts in October 2006. ...more

Hospitality eBusiness Strategies Wins Five Web Marketing Association Awards
2006 WebAward for Best Travel Website ...more

Back to Departments

SynXis Chosen by Select Marketing Hotels to Represent the SQ Chain Code for their Portfolio of 200 Properties
Worldwide Hotel Marketing Company Switches to the RedX(TM) Distribution Management System to Consolidate all Booking Channels ...more

More Interactive And Productive Meetings Possible Thanks To iBAHN And Visiontree
Leaders in Broadband and Communications Technology Provide Real-Time Audience Response Solutions ...more

European hotel guests get room keys on mobile phones thanks to NFC
After a long flight, you arrive extremely tired at your hotel to find a line of people queued up at the front desk. Then you remember that you are an NFC user ... you bypass the front desk and go straight to your room because you already know your room number and the key... in your cell phone. ...more

Signature Unlocks Canadian Market with Installations in Two Luxury Properties
Alberta and British Columbia hotels choose new Signature by VingCard electronic-locking system to enhance decor, ensure security ...more

TravelCLICK Selected by Dedeman Hotels & Resorts International for Central Reservation System Solution
Largest Turkish Hotel Group Implements iHotelier CRS for Integrated Distribution Solution at 15 Hotels and Resorts ...more

Back to Departments